Portfolio

Multimedia

How Your Body Works

Mindscape – “How Multimedia Computers Work” and “How Your Body Works.” A-Z development from concept through release, including specs, video, animation, and scriptwriting. Co-publication with Ziff-Davis Press.

InfoUse – “Ashtown” and “Take Control.” Specifications, storyboards, flowcharts, scriptwriting, video editing.

Explorers of the New World

SuperStudio – “Explorers of the New World.“ Specifications, storyboards, flowcharts, scriptwriting, video production and editing.

JeMM – “Eyewitness to the Holocaust.” Specification, storyboards, scriptwriting.
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Encyclopedia Judaica

Judaica Multimedia – “Encyclopedia Judaica Multimedia Version.” Product management of interactive video, animation and software development.

San Francisco State University – Instructor, Multimedia Studies Program

Herzeliya Interdisciplinary Center – Instructor, Digital Media Studies Programs

Internet

Bloggerce – automated blog to eBook service and e-commerce store – A-Z concept development, specs, storyboards, hired development firm, product management, QA, consumer release, business and marketing plans.

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Blum Interactive Media – The Streets of Jerusalem – online tourism product – concept, spec, storyboard, flowcharts, wireframes, scripts, video production and editing, business plan.

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Neta4 – VC-backed startup (raised $3.2 million) which built online publishing technology. Founded company, served as CEO, designed product, business development and marketing.

Comverse – produced Flash app used for focus group testing – concept, scripts, storyboards, specification, video editing, focus group supervision.

Onago – CEO of startup developing technology for on-demand groups for 3G phones –concept, storyboards, spec.

Strategy and Content Planning

STAnalyltics – co-developed a strategic plan for building a dedicated online community for an enterprise voice technology company.

Silicon Innovations – market research and strategy, wrote specification and content plan for development of an online community for a consumer toy company.

ClipJamz – strategic repositioning, market research, timeline, flowcharts for Facebook animation application.
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Shavei Israel

Shavei Israel – strategy, content plan and deployment for social media marketing, specification for virtual e-learning environment.

Interact, Ltd – website design and content development; business and marketing plans.

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Content Development

AIMGroup.com

AIM Group – website covering classified advertising industry, newspapers and social media. Edited site and post blogs. Wrote articles for proprietary e-mail news service Classified Intelligence Report.

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Israelity

Israel21c – write profiles of Israeli hi-tech companies, contribute to blog Israelity.

Indiescrete – host and produce indie music podcast.

Comverse – managed public-facing website and internal Intranet.

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This Normal Life

This Normal Life – manage personal blog and community since 2002.

See3 – writing for various Internet projects.

Freelance writing – Jerusalem Post, Jerusalem Report, Hadassah, OU, Parents Action, and regional newspapers in U.S. Scriptwriting for Bar Ilan University.